My Dad the Hero

A Collection of Images Gathered on Fathers Day 

My father-in-law is a local celebrity. He, born at the end of the Dust Bowl era and raised on an Oklahoma farm, might say he is a businessman. Both are true.

I’d lived most of my life in Baton Rouge, but somehow I had missed the source of my father-in-law’s renown, over 20 years of stardom in television advertisements for his Goodyear tire shops.

Him, slim and 6 feet 2 inches, a workhorse of a man, wearing gigantic prosthetic ears, shouting to the camera, “Hi, folks! Simple Simon ear — I mean here! I still have WAY too much inventory. I’m not kiddin. HELP! I HAVE A WHOLE BUNCHA TIRES COMIN OUT MY EARS!” Or another, shot in his expansive yard on a day when the green of the leaves and grass looks neon and new. Never mind that it’s clearly spring. He’s dressed in full pilgrim regalia and pointing a rifle at a paper-turkey target posted to a tree. There’s a Goodyear tire barrier between him and the tree. Behind him, the American flag flies.


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